A STORY MADE OF BALANCE,
Excellence,
Sweetness,
Passion
and a dash of magic.
Strega Store
The ‘Premio Strega’
“In the winter and spring of 1944, friends, journalists, writers, artists, literary men, people from every party began to gather, bonded by a painful present and an uncertain future” – Maria Bellonci . The Strega Prize nowadays is universally recognized as the most prestigious literary award in Italy and Europe.
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PREMIO STREGA MIXOLOGY
At its third edition, this prize is assigned to the top Italian bartenders, who compete to create the best “Strega inspired” cocktail.
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Spazio Strega
Our old Benevento factory hosts a fascinating corporate museum, where you’ll learn about our history, discover the ancient herbal distillation process, taste the Alberti products and be seduced by over 150 years of passion for excellence.